Key Benefits
Optimisation is most effective in collections when some or all of the following statements are true:
- A choice can be made between communications channels
- There are many customers
- There is a restriction on how many times an action that can be taken (e.g. calling capacity)
- There is a measureable objective (e.g. maximise amount collected) and the impact of different actions on this objective can be predicted
How does it work?
Our optimisation solutions achieve performance improvements against traditional techniques by:
- Considering every single combination of actions rather than adopting a traditional ranking or hierarchical approach
- Understanding the trade-offs between the different actions (which are forced by constraints)
- Choosing the best set of actions to fit within the constraints
- Working at an individual customer level with no limit on the number of customers, constraints or actions that can be optimised